Thomas' Bread

Thomas' Toast Bar

Navigating new market territories demands audacity. Thomas’ Toast Bar made a bold entrance at the Bentway Skating Trail, offering complimentary samples of innovative creations on Thomas’ Bread.

Services provided

Activation

Custom Build-Out

Staffing

Creative Ideation

Sampling

Graphic Design

Social Integration

Pop-Up

Industry

Food & Beverage

The Objective

Thomas’ Bread aimed to generate buzz around their new Canadian product launches, targeting Gen Z and Millennials to enhance nationwide brand recognition and drive retail sales and customer loyalty.

Execution

Our team orchestrated the Thomas’ Toast Bar from concept to execution, including menu development, culinary team selection, brand design and décor, PR and marketing, social media video content, and site selection. The event featured four unique toast samples, distributed coupons, and offered free bread giveaways.

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