The 'Sip on Summer' campaign marked the start of the warmer months, setting Sapsucker as the essential summer refreshment. It featured 20 unique restaurants, each showcasing their distinctive Sapsucker pairings, blending culinary creativity with the vibrant spirit of summer.
Services provided
Graphic Design
Creative Ideation
Content Creation
Photography/Videography
UI/UX Design
Influencer Marketing
Messaging Strategy
Community Management
Industry
Food & Beverage
The Objective
Sapsucker sought to forge new accounts and, leveraging our profound connections within Toronto’s culinary scene, aimed to establish authentic, enduring partnerships.
Execution
Our team meticulously curated a selection of Toronto's finest restaurants, each chosen for their exceptional ability to create unique pairings with Sapsucker. These establishments were highlighted through exclusive videos that captured the essence of each pairing, featured prominently on the campaign's landing page for maximum visibility. Additionally, dedicated story sets were crafted for each restaurant, offering a deeper dive into the story behind the pairings and further elevating the campaign's reach and impact. This multi-faceted promotional strategy not only showcased the versatility of Sapsucker but also celebrated the culinary diversity and creativity found within Toronto's vibrant food scene.
tastemedia
1h
The Results
1.5M social impressions
14K social shares from restaurant visits.
95% vendor conversion to permanent Sapsucker accounts.
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